Alejandro Sanz Hosts Album-Title Guessing Game For Fans.
The social-savvy, Alejandro Sanz is taking his dedication to including his fan in the creative process to a whole new level. Via the online “Viene del aire” campaign, Sanz is using an Internet game to get his fans to “guess” the title of his upcoming album. While the idea of guessing the name of the album is a little bit odd…it’s the way he is asking fans to submit their guesses that is really interesante!
Ok…so do you have your guess ready for the album name? What’s next you ask? In order to participate in the contest, you must visit www.vienedelaire.com where…here comes the interesting part: you will be able to download paper airplane instructions! You are then supposed to write your guess for the album’s title on a piece of paper and use the paper to build your airplane.
Did I mention you are supposed to video this whole proceso? Fans can show off therir creativity skills not only with the album-title guess but also on the construction of the paper airplane! Then…you upload the video to the website and BAM! You are now officially entered to win….
Win what? (you might be asking) The best fan video will be used by Sanz to promote the first single off this mysterious new album.
Got it? Well…here is Alejandro himself to explain the contest to you. But, be warned, if you aren’t a native Spanish speaker….you probably won’t understand a word he is saying!
Alejandro Sanz…in a thick accento…talks ab the contest!