Jesse Y Joy Team Up With Downy Unstopables for US Tour
We have some exciting news! Mexican pop duo Jesse & Joy (we love them!) announced last week the kickoff of their first U.S. tour, “Latinos Imparables”, presented by Downy Unstopables™ in partnership with House of Blues Entertainment. The tour will start on May 22 in San Francisco, with a last stop in Dallas on June 12. Special guests will be Mexican singer Lilo.
“Jesse & Joy is one of the most exciting groups in Latin Music today and we are pleased that they are headlining the inaugural ‘Latinos Imparables’ tour, presented by Downy,” said Manuel Moran, vice president, Latin programming and touring, Live Nation. “The partnership with Downy enables us to combine both companies’ resources to reach new audiences.”
We agree, Mr. Moran….JyJ are a fantastic duo and extremely talented! If you recall, Downy Unstopables recently sent us to LA for a video shoot…and while we couldn’t mention the details previously, it was actually a shoot for this tour! We helped the Downy team putt the freshness power of Downy Unstopables to the test by washing key wardrobe pieces from Jesse & Joy. At various stops along the tour, the garments will be pulled out from storage to show that they remain fresh, right up until the 12th week…we will be present in Miami and will test out the fresco scent!
“We are very excited to be supporting Jesse & Joy’s first U.S. tour, which offers the perfect space to test the long-lasting freshness power of Downy Unstopables,” said Carolina Rogoll, Downy Brand Manager. “We know from research that long-lasting freshness is a key result that consumers are seeking when doing laundry, and what better way to show how Downy Unstopables works than by using it on the traveling wardrobe for this tour?” added Rogoll.
This was such an amazing opportunity and a great partnership! We definitely encourage everyone to check out Jesse Y Joy when the come to a city near you (tour dates listed below)…promise you will have a great time! Also, you can follow the tour online by using hashtag #LatinosImparables!
Jesse Y Joy US Tour Dates:
- 5/22 – The Regency Ballroom – San Francisco
- 5/23 – House of Blues Las Vegas
- 5/26 – House of Blues San Diego
- 5/27 – House of Blues Anaheim
- 5/28 – The Wiltern – Los Angeles
- 5/29 – House of Blues Chicago
- 6/5 – The Gramercy Theatre – NYC
- 6/6 – The Fillmore – Silver Spring MD
- 6/7 – The Fillmore – Charlotte
- 6/9 – The Revolution – Ft Lauderdale
- 6/11 – House of Blues Houston
- 6/12 – House of Blues Dallas