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SXSW, the Latina Artists You Have to See

by La Rubia
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2012 SXSW, La Rubia’s Must-See Latina Performances.

The 2012 SXSW Music Conference and Festival is quickly approaching (film this week…music next week!) With a packed line-up ranging from rock to Latin pop to country and beyond running for six days, its literally impossible for anyone to make it to every single performance. So, I took a little time to comb through their impressive schedule and narrow it down to three must-see shows of the festival. I have to admit that I’ve got some pretty specific criteria…I wanted to focus on the Latina artists that were being featured! It’s my list, so I can do that, right? Anyway, these are the three stellar Latinas (and my personal favorites) that you’re not gonna want to miss.

1. Ximena Sariñana

Friday, March 16th, Easy Tiger Patio 11pm-11:40pm

What can I say, I just love Ximena Sarñana, and I really think everyone else should too! This Mexican singer doesn’t hold back giving listeners honest, well-crafted lyrics. Her music is categorized as “pop” (at least her English-album self-titled debut is…her 2008 all-Spanish Mediocre is Rock Latino), but she is so much more than your run-of-the-mill pop singers. Her music is real, unique and quality. What else can you possibly ask for? I haven’t had the chance to see her live, but I am already jealous of all the people who will get to check her out at this year’s SXSW. (Find more info on her here.)


2. Lila Downs

Thursday, March 15th, St. David’s Bethell Hall, 9:30-9:45pm

It is actually really difficult to describe Lila Downs’ talent in words. Her musical and vocal skill reaches back through time and pulls its roots from a rich cultural heritage. She hails from Oaxaca, Mexico and is a superbly talented singer and composer. Listening to her perform is very nearly a spiritual experience whether she’s singing a slow or a quick song. I had the opportunity to catch her live in Memphis, TN a few years ago, and let me tell you this woman puts on a hell of a show. Her set is only scheduled for 15 minutes (a crime if you ask me), but the trek to Austin is well worth it. (In the meantime, get more info on her here.)


3. Rosie and Me

Saturday, March 17th St. David’s Historic Sanctuary 7:00pm-7:25pm

Okay, this is actually a group, but the front (wo)man is Latina (Rosanne Mochado who plays the banjo…that’s just cool.), so I think they still belong on my list! Plus, they’re really awesome. Rosanne is joined by 4 other other bandmates: Ivan Camargo, Thomas Kossar, Guilherme Miranda and Tiago Barbosa. Slated as a folk band this group comes from Brazil, and they have the type of musical style that can only come when one is willing to be open to multiple influences as an artist.  You can check out the video I included below, and I think you’ll understand what I mean. They’re music has a haunting quality that at the same time is also quite lively…which is very, well, folk. They have 2 albums released so far, one five track EP, Bird and Whale and a ten track full album, Arrow of My Ways which just released. You can get even more info here.


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