Wisin Y Yandel Clothing Line At Macys
After their recent collab with Jennifer López, Wisin Y Yandel have definitely taken a page out of the queen of brand-building’s book in their most recent endeavor: a clothing line in conjunction with designer Marc Ecko. The “Los Lideres” line of men’s clothing is currently available online and will be sold in Macy’s stores nationwide beginning in July. So…who wants to dress like a reggaetonero?
The “Los Lideres” collection includes jeans, leather jackets, hoodies and t-shirts. According to the group’s management, the Latin urban duo worked together with Marc Ecko to design and develop la ropa and a Macy’s print campaign is in the works to promote the brand. The clothing line was originally developed in 2010 and is considered “affordable” contemporary men’s wear. The line’s top-selling item, says Wisin and Yandel management, is a hoodie that retails for approximately $69….but my personal fav is this “Por Un Beso” tank. Can I get one in chica size? Thanks.
Funny enough, the first time I saw the video for “Follow the Leader” I took note of the stylish threads Wisin and Yandel were wearing, which turns out are from their collection! So, get ready to hit Macy’s in mid-July for the distribution of Los Lideres clothing…which is right on time with the July 3 release of their new album, you guessed it: Lideres. Clever, chicos, very clever…